Dec
03
Gift cards take centre stage this Christmas: Australian shoppers to spend nearly half of gift budget on flexible presents
Australian shoppers plan to allocate nearly half (44%) of their total gift spend on gift cards, up from 40% last year.
Oct
04
New research shines a light on the benefits of reward-based marketing promotions
Australian businesses are reporting an average 27% higher return on marketing investment by using reward-based promotions.
Jul
19
QR codes hold hope for APAC’s digital expectations
QR codes, Lawson said, have a lot of power and potential, particularly in Asia’s various cash-dominated developing markets.
